For Wednesday, February 20

Come to class prepared to discuss the following questions about the Helvetica documentary we watched on Tuesday:

• What was the motivation for the creation of Helvetica?
• Why did the modernists love Helvetica so much?
• What are one or two characteristics of the Helvetica typeface?
• What does “Helvetica” mean?
• Why have some designers/users come to react against Helvetica?
• Why did some designers return to Helvetica after grunge typography?
• If you are not a good designer, what typeface should you use?
• Does Helvetica have a meaning in itself?
• Will you ever look at a store or a street sign the same way again?

Continue to work on your paper draft and/or Thursday’s reading.